5 Things To Consider When Implementing Email Signatures
Never miss an opportunity to portray a strong brand image. Email signature is a powerful tool for any organisation to do such a thing and many things. It can also be used as a mouthpiece to market your tactical sales campaigns. This strategy is especially useful to the sales team. However, you need to pay attention to the following 5 things when implementing email signatures for your employees.
1. Use a coherent signature policy
Think letting everyone freestyle their email signature adds personality? Think again. While tempting for startups or small businesses, inconsistent email sign-offs – clashing fonts, random photos, missing info – can make your brand look unprofessional and disjointed. Instead, establish a clear, unified signature template to follow. Consistency in elements like logo placement, font, and contact details ensures every email strengthens, not weakens, your brand's polished image. Make a template and stick to it.
2. Keep it, clean and classy
Email signatures are a great opportunity to share key details about your business and even a key marketing asset like a landing page or limited promotion. However it's easy to get carried away and share too much information, images and links. Think carefully about what information is most critical for you customers and display it clearly.
3. Implement Centralized Management
Email signatures have the greatest impact when they are visually aligned accross your organisation. We offer a signature management service so that your team members do not have to make edits manually. With the click of a button we can apply signature designs to all users across your organisation.
4. Make it POP!
Clean and classy doesn't mean bland and boring. Use your brand colours, fonts and logos and to create visual impact that attracts attention and invites action. Get Helpdesigning your email signatures.
5. Regularly Review and Update:
Your company branding or contact details might change over time. Schedule periodic reviews of your email signature template and policy to ensure they remain current and aligned with your overall brand strategy. Communicate any necessary updates to your team promptly and provide updated templates as needed. We send bi-annual reminders to our customers to update their signatures to make sure your emails are setting you up for success with a new and fresh look!